http://www.adotas.com/2007/01/once-you-figure-out-the-sauce-spread-it-around/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2007/01/once-you-figure-out-the-sauce-spread-it-around/#comment-48263 Kristen Wed, 24 Jan 2007 00:40:43 +0000 http://www.adotas.com/2007/01/once-you-figure-out-the-sauce-spread-it-around/#comment-48263 Absolutely. In addition to advertising across networks, you should also look at multi-variant testing. What combinations of keywords/landing pages/headlines work the best? WebTrends has an interesting solution, WebTrends Dynamic Search, through its acquisition of ClickShift in November. It might be worth a look. http://www.webtrends.com/Products/WebTrendsDynamicSearch.aspx Absolutely. In addition to advertising across networks, you should also look at multi-variant testing. What combinations of keywords/landing pages/headlines work the best? WebTrends has an interesting solution, WebTrends Dynamic Search, through its acquisition of ClickShift in November. It might be worth a look. http://www.webtrends.com/Products/WebTrendsDynamicSearch.aspx

]]>