Monster Kicks off 2007 with Integrated Marketing Campaign

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Online career recruitment stalwart Monster today unveiled “Monster Works for Me”, its new 2007 cross-channel marketing campaign. The concept behind the creative, which will include TV, radio, and online spots, as well as a redesigned homepage, is to highlight the personal motivation, passion and determination behind why people work each day.

“Based on extensive research regarding consumers’ needs and desires, our new campaign demonstrates how Monster ‘works’ for everyone by offering relevant, personalized tools and services,” said Vicki Godfrey, Monster’s VP of Advertising and Brand Strategy, in a statement. “The inspiring and empowering ads articulate Monster’s commitment to meeting the exclusive needs of everyone in the workforce — from the starting-outer who works to play or the seasoned executive who lives to work — and position the site as a trusted advisor and resource that can help people advance their lives at any stage, whether they are currently looking for a job or not.”

The online portion, which is part of the larger 2007 campaign created by branding communications consultancy Brand|Content, will continue to push Monster’s online presence via media buys on several major websites including MSN, Comcast.net, About.com, ESPN.com, Hoovers, iVillage and eBay. Additionally, as part of Monster’s strategic marketing agreement with Internet Broadcasting Systems, the “Monster Works for Me” message will also be delivered via its 58 affiliate news and information sites.

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