Mobile Publisher Marks One Billion Search-Related Page Views
Mobile website publisher go2 now claims to have delivered more than one billion page views of local and search related info, the first mobile local search company to do so, according to CEO Lee Hancock. The company trails AOL, Google, MSN and Yahoo as the fifth most visited mobile search site, according to M:Metrics.
Initially launched in 1999 as a mobile yellow pages service, go2 has gradually expanded to include driving directions, localized content on restaurants movie times, travel and weather info, and entertainment content like horoscopes, magazine articles and images. “The experience and understanding of user needs and actions gleaned over the years from this traffic gives us a significant advantage as we continue to build our network of mobile, local content sites,” said Hancock in a statement.
Other one billion marks in mobile: Opera claimed one billion page views through its Opera Mini mobile browser in August 2006, and one billion mobile handsets will ship this year according to Portio Research.
go2 plans to continue adding on services and niche-specific content like go2 Golf, which caters to golf fans, and sites dedicated to specific colleges and universities.
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