Mediaplex Enters Second Phase of SEM Beta
Mediaplex, the technology division of ValueClick, today announced that it’s initiated the second stage of search bid management technology beta, MOJO SEM. The SEM tool’s creation was spurred by Mediaplex’s bid to expand tracking paid search offerings and gives agencies and advertisers the ability to better use their search marketing dollars.
As a third-party serving platform, the beta release will be able to track all display, natural and paid search, along with email.
LMN&O Advertising, Integrated Media Services and CJ Search are a few Mediaplex clients that have tested MOJO SEM with positive feedback. Andrew Haynes, interactive marketing analyst at LMN&O affirmed in a press statement that, “the ability to now manage, track, and optimize our display advertising in MOJO alongside our paid search advertising in one user interface provides great efficiencies.”
According to Mediaplex, beta clients can manage and integrate all paid search marketing and display ads through utilizing MOJO SEM. The company also claims that clients will also be able to quickly update and customize campaigns using powerful tracking tools, search bid management and optimization with the MOJO platform.
Tom Vadnais, president of ValueClick U.S. and general manager of both Commission Junction and Mediaplex stated, “As…clients develop their marketing programs around multiple online advertising channels, they increasingly require a technology solution that allows them to consistently manage, track and report on all their diverse programs using a single technology platform.” He added, “We developed MOJO SEM to not only give our clients the most advanced technology for tracking and managing their paid search campaigns but to also allow them to integrate all of their online advertising programs in a single, easy-to-use reporting interface.”
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Latest News
- Media6Degrees Announces Commercial Launch December 1st 2008
- Whither $400 million in GM Ad Spending? December 1st 2008
- Twittering Disasters December 1st 2008
- Huffington Post Reels in $25M December 1st 2008
- Microsoft, Yahoo Search Deal a No-Go December 1st 2008
- I Got Me the Cyber Monday Blues December 1st 2008
- Strange Bedfellows: Obama and Spears Top Yahoo Searches December 1st 2008
- Thank God For Office Sex November 26th 2008
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Features
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
- Internet Vs. TV Smackdown: Friends or Foes? November 25th 2008
- Search Marketing Is Better Than a Bailout November 24th 2008
- With Ads, Pretty Is as Pretty Does November 21st 2008
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- When Boomers, Gen Y Collide (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)
