Technology-driven search and media company Marchex, along with subsidiary Traffic Leader, has published a free, 19-page whitepaper detailing best practices for search market retailers.
Marchex determined its best practices by looking at large and small online advertisers. The “2007 Search Marketing Insights for Retailers” report includes details on shopping search, SEO strategies and keyword optimization.
“We developed this report to provide retailers and the larger online advertising community with new and actionable information, along with direct findings from our work with thousands of advertisers,” said Scott Greenberg, Marchex’s advertising services SVP in a statement. “For example, in the emerging field of comparison shopping engines, we found that our seven largest partners attracted more than 163 million unique users in December 2006, a very significant and highly targeted audience for retailers.”
The company plans to offer similar whitepapers on a regular basis for online marketing areas like local search and direct navigation.