Marchex Publishes Search Best Practices
Technology-driven search and media company Marchex, along with subsidiary Traffic Leader, has published a free, 19-page whitepaper detailing best practices for search market retailers.
Marchex determined its best practices by looking at large and small online advertisers. The “2007 Search Marketing Insights for Retailers” report includes details on shopping search, SEO strategies and keyword optimization.
“We developed this report to provide retailers and the larger online advertising community with new and actionable information, along with direct findings from our work with thousands of advertisers,” said Scott Greenberg, Marchex’s advertising services SVP in a statement. “For example, in the emerging field of comparison shopping engines, we found that our seven largest partners attracted more than 163 million unique users in December 2006, a very significant and highly targeted audience for retailers.”
The company plans to offer similar whitepapers on a regular basis for online marketing areas like local search and direct navigation.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Latest News
- Media6Degrees Announces Commercial Launch December 1st 2008
- Whither $400 million in GM Ad Spending? December 1st 2008
- Twittering Disasters December 1st 2008
- Huffington Post Reels in $25M December 1st 2008
- Microsoft, Yahoo Search Deal a No-Go December 1st 2008
- I Got Me the Cyber Monday Blues December 1st 2008
- Strange Bedfellows: Obama and Spears Top Yahoo Searches December 1st 2008
- Thank God For Office Sex November 26th 2008
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Features
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
- Internet Vs. TV Smackdown: Friends or Foes? November 25th 2008
- Search Marketing Is Better Than a Bailout November 24th 2008
- With Ads, Pretty Is as Pretty Does November 21st 2008
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- When Boomers, Gen Y Collide (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)
