Lycos UK Launches ROO-Powered Online Video

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Internet portal Lycos UK has announced the launch of the new Lycos TV online video service.

When Lycos launches their own original video content, it will appear on the Lycos TV page alongside the news, music, movies, travel and sports-related video currently provided by the ROO online broadcasting B2B service. The web portal also plans to add support for user-generated content over the next few months.

“Our users demand an enriched web experience and moving to a comprehensive online video content service was the obvious place to start,” said Jeffrey Lee, Lycos UK’s managing director in a statement. “ROO’s technology meant that we could get a video portal up and running with a huge amount of video content available to users from the word go. However, it also provides us with a platform that we can use to add content from other partners, our own Lycos UK-generated content and which we will use as a platform for content generated by our community of users over time.”

Lycos is offering advertisers pre-roll spots, and will add new ad formats as the video service evolves.

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