LIME Debuts Health-Conscious Broadband Channel
LIME, a lifestyle brand that focuses on living healthier and greener, has launched its first broadband channel today. “Healthy Living With A Twist” is the LIME slogan and the broadband channel will allow consumers to access information and more online at their request. The announcement came via LIME CEO and Founder, C.J. Kettler. In a move towards all digital platforms, LIME is weeding out the traditional cable offerings and making efforts to keep with the industry trends.
Kettler said in his announcement, “The launch of our dedicated broadband channel enables us to expand our reach to the fast growing tech-savvy community who are looking for ways to improve their lives and find both professionally produced and community inspired content on living a healthier, greener and more balanced life on their own terms. By shifting our focus to all-digital on-demand platforms, we can better realize our goal of providing more control and convenience for our users.”
The new broadband channel will feature material produced specifically for LIME, which is exactly 80 percent of the material. Debuting today, over 100 programs will be available for customers in short and long versions. The site will feature expert hosts such as Deepak Chopra, Dr. Oz Garcia, Rodney Yee, Danny Seo, Michel Nischan and M.D. Dr. Andrea Pennington.
Advertisers including Toyota, Silk and Garnier are already onboard, and LIME has also inked online video deals with Yahoo Health as well as the newly announced Joost (formerly The Venice Project), joining LIME’s existing strategic online video syndication initiatives with Google and AOL.
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