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IGA Introduces Radial 2.0

Written on: Jan 16, 2007
Author: Sarah Novotny |
: Share; IGA Introduces Radial 2.0

In-game advertising company IGA Worldwide has released version 2.0 of its Radial ad platform, bringing with it support for Adobe Flash ads and city-level geo-targeting.

The new version of Radial is part of IGA’s expanding in-game initiative that brings online advertising to games on multiple platforms. The new service also includes a more advanced Web-based ad booking system that lets advertisers plan and execute their campaigns online, encrypted caching, and an advanced inventory management system.

IGA calculates that the new version of Radial will increase ad traffic performance by up to 700%.

“Radial 2.0 represents a giant leap forwards in the sophistication of in-game advertising delivery and reporting technology, providing IGA with a robust foundation for the future as our network reach soars past the 10 million unique user mark,” said CEO Justin Townsend in a statement.

According to Townsend, the Radial network was serving nearly 6 million customers by the end of 2006. IGA plans to increase that number by introducing an improved SDK that reduces the development time of ad-integration to less than two hours.

The latest games of 2007 to utilize the new system include Valve’s Counterstrike and EA’s Battlefield: 2142.

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Tags: geo-targeting, IGA and in-game_advertising

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