GM Sponsoring AOL Shows
Automaker General Motors Corp (GMC) has begun sponsoring three AOL online-only programs, driving the company closer to advertising in non-traditional forms of entertainment.
All three shows appear free and on-demand on AOL’s Living Channel and feature 3-5 minute episodes dealing with cooking, home entertainment and home improvement. AOL is also providing supplementary content including photo galleries, podcasted audio and printable instructions.
The three programs: “Cooking with Tyler Florence,” “Home Entertaining with Michele and Gia,” and “Home Improvement with Eric Stromer,” will appear with several GMC-branded “Trade Secrets” video segments that highlight quick tips from each shows respective experts. Each show will also feature a GMC vehicle like the GMC Acadia, Sierra, or Yukon.
“Partnering with AOL provides us with the perfect opportunity to interact with our target consumer in a new way through innovative programming at an interactive level,” said Mary Kubitskey, GMC’s advertising manager in a statement. “These series enable us to showcase our GMC vehicles as the secret ingredient for cookouts and parties, as well as a handy tool for transporting home improvement supplies.”
In all, AOL has produced 78 episodes. The GMC branding will match the company’s Professional Grade campaign used in traditional media.
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