eStara Launches Save & Send Options for Directory Publishers
Online sales company eStara today launched a new program that will allow Web participants to send online classified listings, search results or online directories by using Skype, SMS, email, or fax. By adding the new features that will let buyers share information and prolong local searches, eStara adds to its existing business model of providing conversion options for online sales boosts and support.
An additional feature of this program is giving the customer will have the option of choosing what format to save their information in. Formats include Outlook address book, Word, PDF and browser bookmarks. From these options, advertisers will be able to track their ads and find out how effective they may be, or not.
According to the release, WebVisible/Nielsen reported that 35% of consumers will save listing information for the future, and one-quarter of customers will use the bookmark feature to save business listings. Furthermore, the study divulges that the “availability of recall is likely to lead to repeat or latent business based on a single search experience especially when 89% [of consumers] reported contact with a vendor a second time.”
John Federman, CEO, eStara, said in a statement, “Internet advertising is forcing marketers to rethink their online advertising goals, while complicating the task of measuring effectiveness. eStara’s Click Suite for Local Search — which power millions of advertisements around the globe, including listings for Cox Newspapers, Idearc SuperPages.com, Yahoo! Europe and Sensis — ensures that local marketers are meeting their business goals, and are maximizing value from every ad.”
eStara’s new service will allow customers to share advertising with their peers within their preferred format. The company also claims that customers now have repeated access to their businesses of choice with options like Click to Call, Call Tracking, Save & Send, and Call Recording.
Article Sponsor
More News
Reader Comments.
Good site, nice design!
Leave a Comment
Features
- Self-Serve Ad Exchange: This Century’s Strowger Switch? October 6th 2008
- Banners: Back from the Dead October 3rd 2008
- How To Earn Top Network Admittance October 2nd 2008
- Marketing Secrets of an Online “Lurker” October 1st 2008
- How To Produce a Social Ad That Doesn’t Suck September 30th 2008
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
Latest News
- Moskovitz, Rosenstein Leave Facebook To Form Venture October 6th 2008
- BlackArrow Raises $20 Million October 6th 2008
- Hakia Launches “Quality” Focused Interface October 6th 2008
- Context Optional Introduces Social Marketing Platform October 6th 2008
- eBay Fires 10% of Workforce, Makes $1.3B Worth of Acquisitions October 6th 2008
- Click Forensic Unmasks Weapon in Trademark Infringement Battle October 6th 2008
- Video Advertisers May Cash in on Fiscal Crisis October 3rd 2008
- Obama Issues iPhone App October 3rd 2008
Reader Favorites
Classifieds
Most Commented
- Can 314 Ad Networks Really Thrive? (8)
- Obama’s VP Pick Inauspicious for Net Neutrality (7)
- In The Time Of Recession, Is Branding Really Enough? (2)
- Study: Ad Network Use Soars (2)
- The Ad Revenue Waterfall (2)
- Facebook’s $100 Million Virtual Economy (2)
- Boomers Are Slutty Shoppers (2)
- Ralph Lauren Launches Mobile Shopping Site (2)
