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ePrize Gives SMBs “Caffeine” Jolt

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Jan 16, 2007 

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Sarah Novotny  |

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ePrize Gives SMBs “Caffeine” Jolt

Today, interactive agency ePrize announced that it has launched a new service that will let small and medium sized businesses (SMBs) build an interactive component to their online campaigns and marketing strategies.

This new service will help those businesses that may not have the buying power of competing with online advertising. According to ePrize, both interactive marketing and paid local search are the standard when it comes to interactive advertising, but its only those who can afford these tactics that are privileged to such services.

But with only a starting price of $1 per lead generated, ePrize’s Caffeine Promotions Platform gives businesses of various sizes the ability to afford and promote themselves through interactive advertising efforts. SMBs in turn will be able to create customized banner ads, coupons and their very own interactive promotion. Additionally, sweepstakes, instant-wining and coupon promotional material can be created within 10 minutes with the Caffeine Promotions Platform, and promotions will be valid anywhere throughout the United States, Canada, Mexico and the United Kingdom. Other features and customized options are also available through this program.

ePrize founder and CEO Josh Linkner said in a press statement, “Caffeine will fundamentally change the way small businesses approach online marketing. Similar to the way that search-engine advertising shifted opportunities from big budget to small, Caffeine allows SMBs to compete with big-brand advertisers by providing a customizable, promotion-creating tool that does not require a Harvard MBA or a six-figure budget to launch. We’ve leveled the playing field for the millions of SMBs by democratizing promotions.”

The Small Business Association has reported that small and medium sized businesses accounted for 24.4 million businesses in the United States in 2003. Through Caffeine, businesses no matter how small will be able to reach their customers through an interactive medium. With this ability, small businesses will be able to have a tool used by many larger businesses for some time now.

Tags: campaigns and ePrize

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