ePrize Gives SMBs “Caffeine” Jolt
Today, interactive agency ePrize announced that it has launched a new service that will let small and medium sized businesses (SMBs) build an interactive component to their online campaigns and marketing strategies.
This new service will help those businesses that may not have the buying power of competing with online advertising. According to ePrize, both interactive marketing and paid local search are the standard when it comes to interactive advertising, but its only those who can afford these tactics that are privileged to such services.
But with only a starting price of $1 per lead generated, ePrize’s Caffeine Promotions Platform gives businesses of various sizes the ability to afford and promote themselves through interactive advertising efforts. SMBs in turn will be able to create customized banner ads, coupons and their very own interactive promotion. Additionally, sweepstakes, instant-wining and coupon promotional material can be created within 10 minutes with the Caffeine Promotions Platform, and promotions will be valid anywhere throughout the United States, Canada, Mexico and the United Kingdom. Other features and customized options are also available through this program.
ePrize founder and CEO Josh Linkner said in a press statement, “Caffeine will fundamentally change the way small businesses approach online marketing. Similar to the way that search-engine advertising shifted opportunities from big budget to small, Caffeine allows SMBs to compete with big-brand advertisers by providing a customizable, promotion-creating tool that does not require a Harvard MBA or a six-figure budget to launch. We’ve leveled the playing field for the millions of SMBs by democratizing promotions.”
The Small Business Association has reported that small and medium sized businesses accounted for 24.4 million businesses in the United States in 2003. Through Caffeine, businesses no matter how small will be able to reach their customers through an interactive medium. With this ability, small businesses will be able to have a tool used by many larger businesses for some time now.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
