Ctrip.com, an online travel agent based in China, has partnered with MSN in order to service China’s young and affluent consumers looking to splurge on travel. According to Reuters, Ctrip.com is said to be the largest online travel agent in China.
This new deal will allow Ctrip to reach the 20 million MSN messenger users in China. The Shanghai-based travel agent signed the agreement based on this strategic move for access into MSN China.
Through MSN and the Microsoft portal, users have the ability to send messages to one another by using the former MSN messenger, which is now shelved under the Windows Live service.
Ctrip hopes to benefit from this partnership while also allowing MSN China to have more of an online travel booking presence. Users in China will be able to book hotels, purchase airfare and extended holiday trips by using the Internet service.