International classified ad service OnLine eXchange (OLX) has partnered with user-powered ad platform ViTrue to deliver user-created video classifieds on OLX.com, an industry first, claims OLX CEO Fabrice Grinda.
“We’re proud to be the first classified service to empower a global community to easily post and view user-created video ads,” said Grinda in a statement. “No medium is as informative and powerful as video, especially as a selling tool.”
OLX’s system will help users handle both the creation and publishing of video ads. According to comScore, traffic to online classified sites grew 47% last year. People between 25 and 34 were 23% more likely to visit an online classified site. That audience lines up with visitors to user-generated content sites, says OLX. The partnership with ViTrue is aimed at bringing that audience together in one place.
“This partnership will rejuvenate and revolutionize the online classifieds marketplace, which has remained slow to adopt new technologies since the launch of Craigslist in 1995,” added ViTrue CEO Reggie Bradford.
ViTrue has been building a user-created video ad platform since its launch last May.