Classified Service Debuts User-Created Video Ads
International classified ad service OnLine eXchange (OLX) has partnered with user-powered ad platform ViTrue to deliver user-created video classifieds on OLX.com, an industry first, claims OLX CEO Fabrice Grinda.
“We’re proud to be the first classified service to empower a global community to easily post and view user-created video ads,” said Grinda in a statement. “No medium is as informative and powerful as video, especially as a selling tool.”
OLX’s system will help users handle both the creation and publishing of video ads. According to comScore, traffic to online classified sites grew 47% last year. People between 25 and 34 were 23% more likely to visit an online classified site. That audience lines up with visitors to user-generated content sites, says OLX. The partnership with ViTrue is aimed at bringing that audience together in one place.
“This partnership will rejuvenate and revolutionize the online classifieds marketplace, which has remained slow to adopt new technologies since the launch of Craigslist in 1995,” added ViTrue CEO Reggie Bradford.
ViTrue has been building a user-created video ad platform since its launch last May.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Features
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
- Internet Vs. TV Smackdown: Friends or Foes? November 25th 2008
- Search Marketing Is Better Than a Bailout November 24th 2008
- With Ads, Pretty Is as Pretty Does November 21st 2008
Latest News
- Media6Degrees Announces Commercial Launch December 1st 2008
- Whither $400 million in GM Ad Spending? December 1st 2008
- Twittering Disasters December 1st 2008
- Huffington Post Reels in $25M December 1st 2008
- Microsoft, Yahoo Search Deal a No-Go December 1st 2008
- I Got Me the Cyber Monday Blues December 1st 2008
- Strange Bedfellows: Obama and Spears Top Yahoo Searches December 1st 2008
- Thank God For Office Sex November 26th 2008
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- When Boomers, Gen Y Collide (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)
