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BuzzCity Joins Greystripe’s AdWRAP Pack

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Jan 12, 2007 

Author

Sarah Novotny  |

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BuzzCity Joins Greystripe’s AdWRAP Pack

Ad-supported mobile game distributor Greystripe has announced that BuzzCity is the newest member of its AdWRAP Catalog Program. BuzzCity provides wireless community service and operates myGamma, a mobile community for young adults with a global reach that spans countries across Asia, Europe, North & South America, Middle East and Africa.

With the acquisition of BuzzCity, Greystripe hopes to provide the plethora of games offered by BuzzCity to its subscribers.

Regarding the partnership, Dr Lai Kok Fung, CEO of BuzzCity, commented in a press statement, “By joining Greystripe’s program we are able to offer myGamma members free and compelling mobile games that appeal to our demographic. “We are excited to provide myGamma users with cool new applications that give us the ability to increase our value with a profitable advertising revenue source. With over 1.5 million members spanning across 40 countries, we expect to see incredible results.”

The AdWrap catalog contains more than 350 mobile games, which cover a range of interests including casino, adventure, and puzzles. Greystripe also claims that more than 2 million games have been downloaded from the GameJump.com website, which provides free games to myGamma users.

Greystripe VP of business development Alvaro Bravo added, “We are thrilled to have BuzzCity join our AdWRAP Catalog Program to offer ad-supported mobile games to myGamma users. There is a great overlap between our target audiences, and we expect to see a significant demand for free games from their users, demonstrating real opportunities for third-screen entertainment and advertising.”

Tags: acquisitions, greystripe, in-game_advertising and mobile_marketing

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