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: Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

Beautyriot.com

Written on: Jan 17, 2007
Author: Sarah Novotny |
: Share; Beautyriot.com

What they do: Beautyriot.com is a website dedicated to women between the ages of 18-34 years and their constantly changing hairstyles. Any woman looking for a great, trendy new do can go to beautyriot.com and see what is hot right now and also take a look at the range of ever-changing celebrity hairstyles to guide their own.

A free virtual makeover is another perk that women receive once subscribing to beautyriot.com. Some of the useful sections include Do It Yourself, What’s New, Beauty 101, All About You, Celebrity Looks and Celebrity Hairstyles. Beautyriot.com is emerging as a great resource for women when it comes to their hairstyling and trend-watching needs. Whether it’s an updo for a prom, wedding or special engagement, or a new look that’s needed, Beautyriot.com has it all.

Why you should buy: There are several reasons to add beautyriot.com to your ad budget expenses: It’s a strong contender in the realm of women’s online content, the target audience consists of women who care about their image and follow celebrity trends, and these women may also spend the type of money it takes to achieve a certain look or status. The website also features resources in a professional environment. This is not you’re gossip celebrity resource, instead it is a resource for those looking to achieve a specific need and willing to spend their dollars on it.

Judging from the website, beautyriot.com seems to have a connection with subscribers and update their website according to the needs of their readers. With over 2 million visitors per month, 99 percent of which are female, Beautyriot.com is a credible source for women. The 15 million page views per month also solidify the popularity of Beautyriot.com, not to mention the 200,000 registered members.

Format/how much: 3 standard placements with a guaranteed minimum of 4 impressions per visitor are available. Roadblocks, sponsorships, etc. area also available.

Leader board- 6 million monthly impressions

$8 CPM

Skyscraper- 6.5 million monthly impressions

$9 CPM

Imbedded Rectangle- 2.5 million monthly impressions

$11 CPM

Contact:
Alicia Molnar- VP, Advertising Sales at 908-334-7918 or Alicia@BeautyRiot.com

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