Amp’d and MTV: Made for Mobile
MTV Networks and multimedia cell phone provider Amp’d Mobile have announced a deal to produce and distribute an original made-for-mobile video series.
The show will appear within an MTV Networks channel within Amp’d Live, the provider’s entertainment portal.
The un-named show will be exclusively available on the Amp’d network and will follow in the footsteps of other successful MTV mobile shows like “Sucks Less, With Kevin Smith,” a production of mtvU and “Lil’ Bush: Resident of the United States,” a production of Comedy Central, MTV’s sister network under the Viacom umbrella.
In December, MTV and Amp’d announced that “Lil’ Bush” would be making the leap to television.
“MTV Networks and Amp’d Mobile are building an entirely new model for the creation, development and distribution of short-form programming for consumers to access on their handset,” said Greg Clayman, MTV’s SVP of Mobile Media in a statement. “This process also will help us cultivate an entirely new generation of young filmmakers who are inspired to create works of art that can live on any screen.”
Original programming accounted for 39% of Amp’d’s downloads, according to Amp’d SVP of content and programming Seth Cummings. MTV Networks meanwhile keeps the rights to retool the series for distribution on other platforms should it follow in the footsteps of “Lil’ Bush.”
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Latest News
- Media6Degrees Announces Commercial Launch December 1st 2008
- Whither $400 million in GM Ad Spending? December 1st 2008
- Twittering Disasters December 1st 2008
- Huffington Post Reels in $25M December 1st 2008
- Microsoft, Yahoo Search Deal a No-Go December 1st 2008
- I Got Me the Cyber Monday Blues December 1st 2008
- Strange Bedfellows: Obama and Spears Top Yahoo Searches December 1st 2008
- Thank God For Office Sex November 26th 2008
Features
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
- Internet Vs. TV Smackdown: Friends or Foes? November 25th 2008
- Search Marketing Is Better Than a Bailout November 24th 2008
- With Ads, Pretty Is as Pretty Does November 21st 2008
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- When Boomers, Gen Y Collide (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)
