VariTalk, VoIP Inc. Create Personalized 30 Rock Campaign
Fans of NBC’s 30 Rock, which debuted in October, can now send personalized holiday messages from actor Alec Baldwin. Through the voice of the popular Golden Globe nominee, fans of the show will be able to send personalized email messages and phone messages by going to the 30 Rock website.
VariTalk is not new to the messaging and marketing campaign industry. Previously, the company spearheaded campaigns for “Snakes On a Plane” with the voice of Samuel L. Jackson, as well as “Americas Next Top Model” with the vocal stylings of host Tyra Banks. VoIP, Inc. will serve as the provider for these campaigns and work alongside VariTalk as a turnkey VoIP service.
Frederick Lowe, CEO of VariTalk, states, “The demand for personalized services is growing rapidly and these campaigns underscore the success of this technology and the benefits it has to offer the entertainment world”. He continues, “we’re excited to have VoIP, Inc. as our preferred VoIP service provider for these campaigns, as we’ve seen 100% reliability with their innovative and robust VoIP technology. We expect demand for our services to reach unprecedented levels as this new wave of viral marketing catches on, and we know that VoIP, Inc. will be able to handle the growth.”
Affirming Lowe’s comments, CTO of VoIP Shawn Lewis added, “VariTalk has the best reputation in the entertainment business for successfully driving creative marketing campaigns that leverage the latest technology innovations. We’re excited to be working with VariTalk to bring the 30 Rock campaign and others to market”.
VoIP, Inc also provides Click-to-Call services for the NFL Network and Google.
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MarketingSherpa is running a case study today on a similar campaign powered by eStara’s click to call technology.
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