http://www.adotas.com/2006/12/to-social-network-or-not-the-current-agency-quandary/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2006/12/to-social-network-or-not-the-current-agency-quandary/#comment-41064 Norm Johnson Wed, 20 Dec 2006 01:57:20 +0000 http://www.adotas.com/2006/12/to-social-network-or-not-the-current-agency-quandary/#comment-41064 We run an online ad network focused on the retail industry. It includes a site, RetailMob.com which is an online social network for retailers. We find that vendors are beginning to see the benefits of an integrated campaign(text ads, graphics, content and email presentation)that positions them as a trusted vendor partner rather than an advertiser. Many however can't identify that point person or team within their organization that will blog, look for forum topics to chime in on, post useful articles and in general "participate." It's a hard commitment for them to make when they have been trained to measure campaign success in terms of Adwords analytics. It's good to hear that agencies are looking for niche social sites that serve their clients' industries. Together perhaps we can help advertisers develop online campaigns that are viewed as a resource to the viewer rather than a distraction. We run an online ad network focused on the retail industry. It includes a site, RetailMob.com which is an online social network for retailers. We find that vendors are beginning to see the benefits of an integrated campaign(text ads, graphics, content and email presentation)that positions them as a trusted vendor partner rather than an advertiser. Many however can’t identify that point person or team within their organization that will blog, look for forum topics to chime in on, post useful articles and in general “participate.”
It’s a hard commitment for them to make when they have been trained to measure campaign success in terms of Adwords analytics. It’s good to hear that agencies are looking for niche social sites that serve their clients’ industries. Together perhaps we can help advertisers develop online campaigns that are viewed as a resource to the viewer rather than a distraction.

]]>