TACODA Corrals Nine New Members
Behavioral advertising network TACODA has signed nine new members, which include newspaper and reference sites, giving advertisers access to sites like the New York Observer, CareerBuilder, Merriam-Webster, Brittanica.com and the Ziff Davis-owned 1UP Network.
TACODA’s network launched in 2005, and now serves more than 4,000 clients and reaches more than 150 million users a month. Each site provides anonymous data on its visitors and delivers brand advertising based on that information. Members get paid when their information is used to send ads somewhere else on the TACODA network or when TACODA ads appear on their sites.
Existing clients include the New York Times Company and NBC Universal, while the new additions round out TACODA’s roster of vertical industries. “We can now provide critical audiences in nearly every vertical category that advertisers have wanted at a price and performance comparable to the portals,” said CEO Curt Viebranz in a statement. “As a result, we are seeing more and more repeat business from agencies and clients.”
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