Report: Cyber Monday Conversion Rates up 30%
According to research released today by BlueLithium Labs, the research division of online ad network BlueLithium, click-through rates for online ads on Black Friday and Cyber Monday were significantly down, as were conversion rates for Friday. But more significantly, Monday’s sales conversion rates jumped 30% over the average.
“The behavior of users on Friday reflects people searching the Web for special sales and merchandise, then going into the store to buy it,” said BlueLithium Labs director Dave Zinman in a statement. “On Monday, you still see fewer people clicking on ads but many more people making conversions. This indicates that people are checking off their shopping list and picking up all they items they missed in the stores on Friday.”
BlueLithium looked at retail traffic volume, click-through percentages and sales conversions for both days and then compared them to the same data gathered during the previous weeks in November.
In accordance with the research, BlueLithium recommends that advertisers maintain a steady ad spending rate throughout November, reduce spending on Friday and then move in for the kill on Monday.
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