Pulse 360 Melds Sponsored Links with Video
Contextual sponsored link advertising company Pulse 360, a division of ad technology company Seevast, has announced a new service to let advertisers target viewers of online video by placing ad listings before and after a video.
“The consumer audience is watching videos online,” said Seevast CEO Lance Podell in a statement. “Advertisers can now reach their audience in this highly desirable space, and publishers can add another way to monetize their content in a way that’s non-invasive to viewers.” Research firm eMarketer says that the online video ad market could be worth $3 billion by 2010.
Just like Pulse’s text link ads, the video ads can be targeted by context, website localization, user location, user behavior or demographic.
Pulse 360 was previously part of the Kanoodle pay-per-click search advertising network, another company currently under the Seevast brand. Pulse’s current clients include Fox.com, MSN, MSNBC, and the Wall Street Journal Online.
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