Report: Publicis Plunks Down $1.3 Billion Cash for Digitas
Reports are swirling today that French-based advertising conglomerate Publicis Groupe has acquired interactive advertising specialist Digitas for approximately $1.3 billion. The takeover was a friendly bid and the transaction which will help keep Publicis heavily involved in Web media, according to MSNBC.com. With online advertising projections going through the roof, Publicis is slowly steering away from traditional media.
Publicis chairman and chief executive Maurice Levy was quoted in the Financial Times as stating, “what we can see is a huge migration of investment from traditional media to online media”. Currently, Publicis owns Leo Burnett and Saatchi and Saatchi, with Digitas completing somewhat of a top-tier agency trifecta.
Levy states that Publicis “has been seeking to make an important strategic acquisition which could really boost our presence in the digital marketplace”. Levy also added that this purchase allows Publicis “to immediately attain our goal of being one step closer to the future”.
As an autonomous structure within Publicis, Digitas will continue to be run by David Kenny, the agency’s current chief executive.
Reader Comments.
January 2007: The Mobile Codes Consortium. Publicis Groupe, Hewlett-Packard Laboratories, Gavitec AG – mobile digit and Neomedia Technologies are proposing an open, marketing-driven standards body for the 2D barcode ecosystem. For more information, read our mission statement. Get in touch with us at info AT mobilecodes.org.
http://www.activeprint.org/MC2MS.pdf
dlethe01
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Twitter Knows Where I Am; Gulp March 12th 2010 ADOTAS – I log in to Twitter to share with [...] more »
- WWN Has a Stopwatch on Ad Visibility March 12th 2010 ADOTAS – Considering how much time people spend online, why [...] more »
- Jumptap Offers Self Service Lane March 12th 2010 ADOTAS – Possibly inspired by those neat-o self checkout lanes [...] more »
- AdPix Barges Into the In-Image Market March 12th 2010 ADOTAS – Watch out, Image Space Media — there’s a [...] more »
- Got Funds? Todacell Scores a Cool Million March 11th 2010 ADOTAS – After securing $1 million last summer, Todacell has [...] more »
- A Custom Postcard Thanks to Your Favorite Brand March 11th 2010 ADOTAS – Handwritten letters may have been trounced in the [...] more »
- Display, but Nothing Else, Hops on YouTube Mobile Site March 11th 2010 ADOTAS – Google has officially opened the gate to display [...] more »
Features
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
- Why Big Brands Will Love the iPad March 8th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- xcergy: I would suggest Amazon Payment Services share/sell the software with other Merchant Accounts (Visa, MC,
- Lynn: That the bill does not mention affiliates does not matter. The issue is that
- Steven: I think Amazon is doing what it should as well. Colorado's cash problem isn't
- Steven Lee, ScanScout: 100% agree. True brand protection requires analyzing actual content on the page (text, video,
