MSN Squashes Controversial Blog Banner Campaign
MSN put the breaks on a racy banner ad campaign for produced by Control Room, a company that promotes MSN’s on-demand music concerts. “See the Real Pink!” said one of the ads touting an online concert by the recording artist Pink, referring to a paparazzi incident in which Britney Spears was photographed not wearing underwear.
Control Room planned to run the ads on several celebrity gossip blogs, some of which also post celebrity paparazzi shots, including the notorious Britney pic. But as soon as MSN got wind of it, it pulled the plug. “Microsoft had no knowledge of Control Room’s Pink concert advertising campaign,” said Rob Bennett, MSN’s general manager of entertainment and video in a statement. “The reported ad campaign is counter to MSN’s brand identity, and we are happy Control Room has pulled them.”
MSN is still hosting the concert today in the MSN music section, but all of Control Room’s banners have been purged from the Web.
The campaign also promoted the fact that the concert was sponsored by Ford, who was also not pleased with the mental imagery, according to Advertising Age. Ford, like MSN, had nothing to do with it.
Meanwhile, Control Room creative director Jonathan Anastas says the ads would’ve been “very appropriate” for the audiences of the gossip blogs.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Andrew Boer: You have defined the problem clearly. To me the solution is pretty clear...you route
- John Pike: The main problem facing independent publishers is Google, which is lowering the page rankings of
- Grovo How To Do SEO Video Series – ReadWriteWeb | SEO Facts: [...] has built sites for some major retailers and teaches SEO at New York University,
- Video: “Build an SEO Foundation” Excerpt – ADOTAS | Best Electronics Reviews: [...] Video: “Build an SEO Foundation” Excerpt – ADOTAS « Santorum Delivers
