Media Groups Gearing Up for 2007 Mobile Marketing Boom
With 2007 mere days days, MySpace and MTV Networks have been gearing up for the potential mobile marketing boom with several new offerings for its users. The content and services being offered through the two outlets include a deal between News Corp-owned MySpace and Cingular, which will allow the former’s users to view their profiles, send and receive messages, and post new photos via the leading US carrier. As for the MTV Network, a team has been developed to develop content specifically for the mobile marketing boom, and with the immediate need to gain visibility in the mobile space, MTV Networks will be creating ringtones, videos and games and more based on the MTV brand.
Cingular, Verizon Wireless, T-Mobile and Sprint Nextel, the four biggest mobile carriers in the US, also benefit from the mobile marketing phenomenon. With less pressure on voice calls, mobile marketing also affords numerous ways for the ‘big four’ to expand.
Between the media moguls and the phone carriers, there may be discrepancies within which will oversee the relationship with customers and how profits will be dispersed.
Chris DeWolfe, co-founder and chief executive of MySpace, told the Financial Times, “the mobile business model is going to be somewhat fluid, and it will be different in every country, with some having more advertising-based applications and some charging a small monthly fee.”
Currently MySpace is also in talks with carriers from Asia and Europe, while MTV has deals with all the major carriers and plans on publishing more than 600 clips at about 30 hours per month in the United States alone.
It is predicted that 2007 will be a breakthrough year for the mobile marketing and video industries within the US.
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