Launch of Ad-Supported iTunes Rival Delayed
The free ad-supported music download service SpiralFrog will not launch in late 2006 as originally announced.
SpiralFrog plans to offer free and unlimited song downloads paid for by online advertising instead of customers. The company has already partnered with Universal Music Group, EMI Music, indie label Koch Records and Canadian music licensing group CSI.
Tracks will be locked into Microsoft’s Windows Media WMA format and contain Windows-only DRM to keep users from copying the songs to other devices or burning them to CD’s. Users need to on to the site once a month to keep their music playable. The copy protection scheme will also prevent the music from playing on Apple’s iPod and possibly Microsoft’s own Zune player, which currently only supports its own proprietary DRM system.
According to Forbes magazine, SpiralFrog now plans to launch in January 2007 with four major advertising partners.
Other music download services like Qtrax, which originally planned to launch in 2004, and Mashboxx, which planned to launch in 2005–both of which are paid download services–, have experienced chronic delays, and hope to debut this coming year.
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