IndustryBrains Signs New Publishers
Contextual advertising company IndustryBrains, a division of digital marketing company Marchex, has signed two new publishers–CurtCo Media, which publishes luxury and lifestyle websites and IToolbox, the publisher of an IT community website.
Marchex-powered contextual ads will begin appearing on CurtCo and IToolbox websites “immediately,” according to IndustryBrains, with additional targeting to IToolbox blogs, communities and other web sites. Like almost every ad network, the Marchex system can target individual sections or pages.
“We chose Marchex because of its successful track record in the IT marketplace,” said IToolbox president George Krautzel in a statement. IndustryBrains has partnerships with more than 100 vertical brand publishers including Gannett’s USATODAY.com and Ziff Davis online properties. “Marchex’s solutions are flexible and scalable enough to easily deploy to the varied components of the ITtoolbox community, whether our blogs, groups, or targeted knowledge bases.”
As a whole, Marchex serves ads on more than 200,000 websites, and launched its own ad network in November. Earlier this year, IndustryBrains advertising was integrated into Open List, a search and user-generated content platform, also owned by Marchex.
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