http://www.adotas.com/2006/12/feeding-your-word-of-mouth-why-the-age-old-buzz-building-tool-needs-a-non-traditional-nudge/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2006/12/feeding-your-word-of-mouth-why-the-age-old-buzz-building-tool-needs-a-non-traditional-nudge/#comment-38359 WhipperSnaPR » Blog Archive » Word of Mouth and Viral Marketing Thu, 14 Dec 2006 23:10:56 +0000 http://www.adotas.com/2006/12/feeding-your-word-of-mouth-why-the-age-old-buzz-building-tool-needs-a-non-traditional-nudge/#comment-38359 [...] In a pretty generic Adotas article about WOM marketing, Brent Hill writes, “WOM marketers usually begin by identifying the people that are most likely to talk about a product or service - the influencers - and making them aware of new features, benefits, or selling points. If successful, this “seeding” effort initiates a viral marketing phase, in which the influencers share their opinions and experiences with others.” [...] [...] In a pretty generic Adotas article about WOM marketing, Brent Hill writes, “WOM marketers usually begin by identifying the people that are most likely to talk about a product or service – the influencers – and making them aware of new features, benefits, or selling points. If successful, this “seeding” effort initiates a viral marketing phase, in which the influencers share their opinions and experiences with others.” [...]

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