FeedBurner Signs IT-Friendly Network
RSS feed management company FeedBurner has announced that it’s now handling all the RSS feeds for the Open Source Technology Group (OSTG), bringing FeedBurner-enhanced feeds to IT professionals and developers.
The OSTG, which publishes sites like tech news site Slashdot, Open Source resource site SourceForge, and retail site ThinkGeek, reaches millions of subscribers. While FeedBurner’s aggregation, analysis and feed stat reporting services will help the OSTG manage those subscriptions, the addition of the FeedBurner Ad Network will help monetize them.
“We are delighted to be able to offer advertisers the opportunity to deliver pertinent, selective information to our fast-growing and loyal online community through the FeedBurner Ad Network,” said OSTG group president Rich Marino in a statement. “FeedFoundry [FeedBurner’s management service] tells us that over 30 million ad impressions are available each month, and our available impressions have grown 10% in the last two months. This represents a tremendous growth area for us in 2007.”
In addition to FeedFoundry, the OSTG is also using FeedFlare, a service that lets subscribers share feed content and can cross-promote other content on the OSTG network.
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