Edelman, NewsGator Create Conversational Advertising
RSS company NewsGator Technologies and independent PR firm Edelman have created a new form of advertising based around topic-driven conversational communities, RSS, blogging, commenting and rating systems.
NewsGator and Edelman believe that “Hosted Conversations” will give brands better recognition as users engage in conversation around them. An expert on a particular topic will host each “community.” Each one will publish RSS feeds retrieved from various news sources, blogs and other media. Users participate in the conversation by commenting on the host’s blog posts or by blogging about and linking to the community on their own blogs.
“There is no shortage of information and opinion on virtually any topic online,” said Rick Murray, president of me2revolution, Edelman’s emerging technology task force, in a statement. “By aggregating all the feeds on a topic, and then manually reviewing and editing out all but the most substantive posts, the end result—a Hosted Conversation—delivers better information to the people interested in that topic faster than they could possibly do it through a typical feed or manual search—and then it allows them to join a discussion on that topic with our expert, and with people just like them.”
Sponsors buy ads on each Hosted Conversation in the form of branded interactive widgets. Each ad contains regularly updates RSS feeds from other sources (including those from NewsGator) that visitors to the Conversation can rate and comment on.
The Hosted Conversations service is available to Edelman clients on a topic-by-topic basis. NewsGator provides the technology behind the publication of RSS feeds, as well as the rating and commenting systems. Meanwhile, Edelman designs the ads, provides the content and monitors the discussion.
According to ClickZ, the first Hosted Conversation will launch in early 2007.
Tags: Edelman, newsgator and RSS
Article Sponsor
More News
-
Loading ...
Latest News
- Covario Issues Annual Client Awards for SEO/SEM Success February 10th 2012 ADOTAS - Search engine marketing/SEO services provider Covario issued the [...] more »
- BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
Features
- Infographic: The Online Ad Industry Is Like the Stock Market February 10th 2012
- Mobile Search: More Intent, More SMB Opportunity February 10th 2012
- BlueKai Report Explains DMPs to Publishers February 10th 2012
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
- News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
- VB: What exactly makes an ad "high quality"?
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
