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Dow Jones Chooses FeedBurner for RSS

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Dec 5, 2006 

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Sarah Novotny  |

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Dow Jones Chooses FeedBurner for RSS

Dow Jones Online, publisher of The Wall Street Journal Online, Marketwatch.com and Barron’s Online, has begun using the RSS management services of FeedBurner to manage and monetize its content and podcast RSS feeds. With the deal, Dow Jones hopes to open up more advertising opportunities and giving customers friendly, FeedBurner-laced RSS landing pages.

“Dow Jones Online demonstrated early in our conversations that they were eager to embrace new opportunities to add value to their RSS feeds,” said Rick Klau, FeedBurner’s VP of publisher services, in a statement.

FeedBurner–which currently serves more than 300,000 small, medium and large publishers and caters to other commercial clients include Reuters and Gannett–will now allow readers of Dow Jones online publications to subscribe to any of the Wall Street Journal Online’s 206 article and podcast feeds, Barron’s Online’s 45 feeds and MarketWatch’s 212 feeds using various online feed-reading services like MyYahoo! and iTunes.

FeedBurner’s FeedFlare service also lets users tag/save/vote for posts within the RSS feeds using social services like digg, Sphere and del.icio.us. “Our adoption of FeedFlare, coupled with FeedBurner’s growing suite of tools that leverage RSS, will yield tremendous benefits for our audience and advertisers,” added Raanan Bar-Cohen, Dow Jones Online’s director of product strategy.

In addition, FeedFoundry, FeedBurner’s commercial interface for managing multiple properties, will serve as the reporting and management tool to track feed activity and subsequently apply features across the Dow Jones sites.

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