Today, Double Fusion announced that it has reached a $26 million investment deal with several Venture Capital Partners. The endorsements came from Norwest Venture Partners, Time Warner, Accel Partners, Jerusalem Venture Partners, Hearst Corporation, IDG Ventures Pacific and Sedona Capital.
Double Fusion began in 2004 as an in-game advertisement establishment, and continues to operate as a network and technology provider. Based in San Francisco, Double Fusion plans on expanding beyond their offices throughout the world. Currently, offices in London, San Francisco, Los Angeles, New York, Jerusalem and London comprise Double Fusion’s global presence. Also announced today are the strategic plans to grow the company on a global level, and enhance the media sales, technology and international operations.
In-game advertising has had great success, and allows advertisers to reach their target audiences in an engaged atmosphere. With Double Fusion’s diverse network of mobile entertainment, social networking websites, and gaming advertisers, the company has been able to make unique offerings. “No other new advertising medium starts with a worldwide audience of half a billion consumers, or is projected to grow as quickly” said Norwest Venture general partner Jim Laussier in a statement. Laussier will also serve on the Double Fusion Board.
With plans to grow internationally, Double Fusion has also acquired global firms including Israeli, Asian and European investment leaders and communities.