Delivery Agent to Develop Maxim.com Ecommerce Portal
Delivery Agent, Inc., which specializes in shopping-enabled programming for magazines, TV, movies, sports, and music videos, announced a multi-year agreement with Dennis Digital to develop an exclusive ecommerce destination for Maxim.com. The site will be commencing with Maxim’s December Holiday Gift Guide print issue.
Shop.Maxim will feature products appearing in Maxim Magazine, on Maxim.com, Maxim-branded and licensed merchandise, as well other items all geared towards Maxim’s core demo of 18-34 year old men. Along with the ecommerce site, Delivery Agent–via its SeenON! platform–will also be launching a shopping-enabled video player as well as online auctions within the shop.maxim.com site. Delivery Agent will in turn showcase a targeted selection of products that appear in the monthly Maxim print publication.
“Maxim provides millions of men with early access to the hottest products in the marketplace, across multiple media platforms” said Russell Kern, director of business development at Dennis Digital, in a statement. “With the Shop.Maxim destination, we are now presenting our audience with a direct mechanism to purchase those same products.”
Delivery Agent CEO Mike Fitzsimmon adds, “To our knowledge, MAXIM is the first and only major print and online publisher to develop highly interactive commerce offerings driven by their content. This unique and evolving business model is a perfect complement to our own views on the manner in which to increase revenue for our clients by expanding both commerce and sponsorship opportunities, which are equally important vehicles for advertisers.”
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