Adotas

Where media buyers start online







News

AOL Re-Opens Latino Service to the Masses

Written on
Dec 5, 2006 
Author
Sarah Novotny  |
Share
AOL Re-Opens Latino Service to the Masses

AOL has opened its Spanish language services to the general public through the launch of the new AOL Latino, complete with search (powered by Google), antivirus, antispam, email, instant messaging, blogs, photo sharing (AOL Latino Fotos) and calendars.

The site offers more than twenty areas of Spanish and bilingual content and will cover original news articles from Spanish language news sources like EFE, Nomex, and the Associated Press, plus music from artists like Daddy Yankee, Ricky Martin and RBD in the “Sessiones @ AOL” section, and updates about the latest Hispanic Hollywood celebrities like America Ferrera, Sofia Vergara and George Lopez. The site also features a community area called Tu Gente complete with blogs, message boards, and chat.

“U.S. Hispanic Internet users are the fastest-growing community online, and what better way to tap into them than with a new free portal,” said Ralph Rivera, VP and general manager of AOL Latino in a statement. The portal also expands the reach for advertisers, who will gain access to content areas like news, entertainment, and finance.

AOL also intends to add parental controls to the list of free services.





Reader Comments.

No comments yet

Leave a Comment

Add a comment

Tags: and
Article Sponsor

More News



  • Are you taking advantage of Twitter's new geolocation service?
    Loading ... Loading ...

Polls Archive

Latest News

News Archive

Spotlight

AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


Adotas Partnership