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AOL Re-Opens Latino Service to the Masses

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December 5th 2006
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AOL has opened its Spanish language services to the general public through the launch of the new AOL Latino, complete with search (powered by Google), antivirus, antispam, email, instant messaging, blogs, photo sharing (AOL Latino Fotos) and calendars.

The site offers more than twenty areas of Spanish and bilingual content and will cover original news articles from Spanish language news sources like EFE, Nomex, and the Associated Press, plus music from artists like Daddy Yankee, Ricky Martin and RBD in the “Sessiones @ AOL” section, and updates about the latest Hispanic Hollywood celebrities like America Ferrera, Sofia Vergara and George Lopez. The site also features a community area called Tu Gente complete with blogs, message boards, and chat.

“U.S. Hispanic Internet users are the fastest-growing community online, and what better way to tap into them than with a new free portal,” said Ralph Rivera, VP and general manager of AOL Latino in a statement. The portal also expands the reach for advertisers, who will gain access to content areas like news, entertainment, and finance.

AOL also intends to add parental controls to the list of free services.



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