Abacast Releases Updated Ad Insertion Tool for Online Broadcasters
Streaming media ad insertion company Abacast has released the new version of its software aimed at online broadcasters in the radio industry, allowing them to easily convert their over-the-air broadcasts into streaming Internet broadcasts.
Usually, over-the-air ads cannot be broadcasted online due to AFTRA (American Federation of Television and Radio Artists) regulations, leaving dead space that needs to be filled with other advertising, music, PSA’s or station IDs.
The new version of the Abacast Injection System (AIS) allows broadcasters to convert their terrestrial radio streams into Internet streams, switching out ads automatically or manually as needed and replacing them with Internet-centered ads that don’t violate AFTRA guidelines and increase profitability. On the side, Abacast educates broadcasters about online ad practices like synchronized banners, call-to-action discounts and cross-media campaigns.
The AIS system uses a distributed network to serve audio streams. A central server coordinates the use of often unused upstream bandwidth provided by other listeners or streaming clients, providing greater redundancy and fewer stream hiccups, since the actual audio someone is listening to is being delivered from multiple sources.
AIS 2.0 will fit ads into a time slot even if they aren’t the same size, giving broadcasters more flexibility. It also provides an improved user interface to schedule and monitor all online content to be injected into the stream.
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