YouTube: Coming Soon to Your Pocket
Popular video sharing site YouTube, Google’s most expensive (and some say riskiest) acquisition to date, has struck a deal with Verizon to publish its user-created videos on cell phones and bring pocket-sized bits of Diet Coke-Mentos and Lonelygirl goodness to users who are away from their computer monitors. Instead, they can squint at their 240×320 cell phone screens. This is YouTube’s the first content-sharing deal that will transmit video off of the regular Internet.
Google purchased YouTube in mid-November, only a day or two after the Wall Street Journal reported that YouTube and Verizon were talking about a possible content deal. Verizon has been making a heavy push for mobile video content through its V-cast service, striking another deal earlier this year with video site Heavy.com.
The final deal gives Verizon exclusive mobile distribution rights to some of the more popular YouTube video clips for a limited time. Selected clips could hit Verizon phones by early December.
Verizon customers will also be able to record video on their video-enabled phones and quickly post to YouTube via MMS, according to YouTube co-founder Steve Chen in a statement. “This service offers our community and Verizon Wireless subscribers a new opportunity to connect and engage with their favorite videos.”
YouTube intends to enter into more mobile partnerships in 2007.
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