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	<title>Comments on: Viral Psychology 101: Exploring the Social Underpinnings to Unlock Word-of-Mouth Secrets</title>
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	<link>http://www.adotas.com/2006/11/viral-psychology-101-exploring-the-social-underpinnings-to-unlock-word-of-mouth-secrets/</link>
	<description>Where Interactive Advertising Begins</description>
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		<title>By: darius</title>
		<link>http://www.adotas.com/2006/11/viral-psychology-101-exploring-the-social-underpinnings-to-unlock-word-of-mouth-secrets/#comment-30947</link>
		<dc:creator>darius</dc:creator>
		<pubDate>Sat, 25 Nov 2006 00:06:01 +0000</pubDate>
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		<description>&quot;flys&quot; --&gt; you catch more &quot;flys&quot; with honey...

Why do so many create viral campaigns that aren&#039;t participant based? My opinion: many marketing firms are build on people who are good at producing content. They forget that it&#039;s the fun part of their job that they need to start &#039;crowdsourcing&#039;.</description>
		<content:encoded><![CDATA[<p>&#8220;flys&#8221; &#8211;&gt; you catch more &#8220;flys&#8221; with honey&#8230;</p>
<p>Why do so many create viral campaigns that aren&#8217;t participant based? My opinion: many marketing firms are build on people who are good at producing content. They forget that it&#8217;s the fun part of their job that they need to start &#8216;crowdsourcing&#8217;.</p>
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		<title>By: PubIncome</title>
		<link>http://www.adotas.com/2006/11/viral-psychology-101-exploring-the-social-underpinnings-to-unlock-word-of-mouth-secrets/#comment-29282</link>
		<dc:creator>PubIncome</dc:creator>
		<pubDate>Fri, 17 Nov 2006 21:17:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.adotas.com/2006/11/viral-psychology-101-exploring-the-social-underpinnings-to-unlock-word-of-mouth-secrets/#comment-29282</guid>
		<description>Great read Jim!</description>
		<content:encoded><![CDATA[<p>Great read Jim!</p>
]]></content:encoded>
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		<title>By: art</title>
		<link>http://www.adotas.com/2006/11/viral-psychology-101-exploring-the-social-underpinnings-to-unlock-word-of-mouth-secrets/#comment-29224</link>
		<dc:creator>art</dc:creator>
		<pubDate>Fri, 17 Nov 2006 15:22:37 +0000</pubDate>
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		<description>Thank you Jim for this excellent primer --- a true 101 on WOM. Only at adotas.com do I find the inner workings of the cutting edge strategies and tactics in new media. Kudos and best wishes for a Happy Holiday!</description>
		<content:encoded><![CDATA[<p>Thank you Jim for this excellent primer &#8212; a true 101 on WOM. Only at adotas.com do I find the inner workings of the cutting edge strategies and tactics in new media. Kudos and best wishes for a Happy Holiday!</p>
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