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John C. Havens is the About.com Guide to Podcasting and has numerous forward-thinking (aka, "crazy") ideas on how podcasts can/should be used for business applications, including the creation of Audio Press Releases, "Podcast Suggestion Boxes", and any other audio tool that can help build community for companies and customers. John is also founder of Podcast Vision & Voice as well as Chief Podcast Strategist for M7 Productions. He can be reached at podcasting.guide@about.com

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The Post-Adoption Effect: Why Web 2.0 Should Cast Beyond the ‘Net

Written on
November 29th 2006
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by John Havens  |
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Making Media Matter

Articles abound as of late about entrepreneurs/businesses doing positive work for the environment/world and making money at the same time. I think this is fantastic and a great way of shifting our minds towards sustaining our resources that needs to take hold across every landscape right away. I love new media. New media rocks. But new media for new media’s sake is not where the power of “Web 2.0″ resides. Tech changes/improves every day and that’s great. I love a new gadget as much as the next person. But I don’t want to find myself in a year or two simply nodding in appreciation that people have adopted various technologies for the benefit of commerce and communication.

I want to provide content that changes people’s lives. I want to effect positive change in the world since I’m a dad and think bedtime stories whose moral is, “and everyone used the wiki and lived happily ever after” fall short in the guidance department. I want to stop flipping the station when I see ads about Darfur because I can’t fathom how those atrocities are happening on the same planet where I can now watch “The Office” (or at least highlights) on my phone.

Think Globally, Act Globally

I’m hoping you see my progression of thought by now:

- I had/have a passion for podcasting
- I want to make money from that passion
- I want to make money and help people with that passion
- I want to help people whether or not it makes money

It’s that last bullet point that I’m trying to define at this point and that doesn’t really jibe terribly well from a marketing standpoint if what you’re trying to sell is an idea that involves revenue. But if you’re like me, I’m tired of trying to be pithy. I’m tired of cajoling people to try and adopt technology. I’m tired of constantly pitching and playing the SEO-Internet popularity game. I’ll still keep pursuing these goals for the meantime and I don’t think they’re evil or bad.

But my point here is, I do want my kids to know my work has improved their world. And I want to affect change online and reach an audience I don’t even know about yet. Like One Podcast Per Child, I’m toying with the idea of starting a show called, ‘One Podcast Per Person’ where I interview people who nobody really listens to anymore (at least in the States): the poor, elderly, teens (when they’re not talking about what can make us money) and so on. I feel that if I can capture thoughts that would normally go unheard, it can help others who also feel disenfranchised or alone.

How about you? Is the mortgage paid? Do you have enough hits/downloads to feel cool?

So what’s next?



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Reader Comments.

John — OPPP is a great idea. Where would you promote it?

Posted by John Manoogian III | 1:17 pm on November 29, 2006.

This item is brilliantly conceived and I applaud the author (applause please!)on his prescient thinking. He is right on point about podcasting. What is missing is a strategy to implement the thinking set out in the item. Otherwise, hooray!

Posted by Derick Harris | 1:59 pm on November 29, 2006.

Dear John/Derick,

John: Not sure where I’d promote the podcast although I’d bug my kind editor at ADOTAS to potentially write an article on it, and I’d blog about it at: podcasting.about.com. Beyond that, once I finish some shows I’ll tell my blogo-buddies, etc. I think it really depends on who I end up interviewing.

Derick: Thanks for the applause! Really appreciated. In terms of strategy, again, maybe I can get my editor to write a follow-up piece! I did, however, contact www.savedarfur.org to offer my podcast consultant/creation services for free to help their amazing project out in whatever way I can. If you have any other ideas, please email me at: podcasting.guide@about.com

Posted by John C. Havens | 2:32 pm on November 29, 2006.

Good job and great design!

Posted by Nude video rh | 1:21 pm on February 16, 2007.

Thank You

Posted by Alex | 8:11 pm on April 22, 2007.

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