Reuters Feeling Plucky About Blogs
Newswire service Reuters Group Plc has invested $7 million in media syndication company Pluck Corp, and has agreed to syndicate blog posts through its global media distribution network.
Pluck’s blog syndication network, BlogBurst, spans more than 2,800 blogs covering everything from food and travel to tech, politics, and sports. BlogBurst’s model already syndicates blogs to major media outlets like the Washington Post and Gannett. Through the Reuters partnership, BlogBurst blogs will gain access to Reuters’ worldwide network, which Pluck hopes will increase the renown and traffic received by BlogBurst blogs.
According to Reuters media president Chris Ahearn, the deal will give Reuters customers a foot in the door of social media. “With Pluck, we will help our worldwide media partners offer their readers smart and fast access to the best in the blogosphere,” said Ahearn in a statement. “This is part of Reuters continuing strategy to embrace new digital platforms, including user-generated and moderated content as well as community tools, to deliver next-generation news and information.”
Over the next few weeks, BlogBurst blogs will be added to Reuters.com and eventually offered to Reuters syndication partners as part of its news syndication package.
Reader Comments.
- Pingback from Videos » Blog Archive » How corporate blogging grew up
Hi,
Most obviouly your quite wrong.
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
- Video: “The Future of Engagement” Looks at Audi’s #solongvampires Campaign February 7th 2012
- Three Best Practices for Increasing Subscriber Engagement February 7th 2012
- Reaching the Multi-Tasker in 2012 February 6th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Bob: and just like that he got fired.
- 101 Best Twitter Apps Blog » Blog Archive » Social Networking: Without a Champion, Enterprise Social Tools Sputter – Formtek Blog (blog): [...] And Cons Of Social Media In Education …mediabistro.comMashable -Minnesota Daily -ADOTASall 97 news [...]
- The Rise of the Data-Driven CMO | ADMA Blog: [...] of information transparent to customers also stand to gain financially. According to a separate
- Tuesday, February 7 | Duncan/Day Advertising: [...] Messages Ever Work Online? [Econsultancy] 39% of Mobile Users Responded to Super Bowl Ads