Microsoft Brings adCenter to Portland
Microsoft has signed a deal with MetroFi, a company that will provides free ad-supported municipal WiFi to the citizens of Portland Oregon, to add localized MSN services, along with ads powered by Microsoft’s adCenter.
The Portland WiFi network is similar to other networks MetroFi has set up in Californian cities. After it launches later this year, the Portland network will eventually grow to become MetroFi’s largest, covering 95% of the city and reaching around 500,000 people.
Microsoft is bringing in MSN services specifically tailored to the Portland audience, helping them find local information, and the advertising to match.
“Microsoft’s support of the Portland network further reinforces the validity of advertising-supported municipal Wi-Fi. We’re confident that consumers will appreciate the added value of Microsoft’s locally relevant MSN content and services,” said MetroFi CEO Chuck Haas in a statement. “MetroFi networks combine advanced advertising technologies with leading network designs to deliver ad-supported wireless Internet networks that are fast and free for everyone.”
MetroFi wireless access points will be placed on light poles around the city. Portland residents with a WiFi-equipped desktop or laptop will be able to download data at up to 1Mbps.
Reader Comments.
Fascinating article. It’s wild to think that as wi-fi costs drop, high speed wireless internet could become as free as most of the content on the web. The web has an interesting history of seemingly giving something for nothing. In earlier days, it was largely a losing proposition for most companies. Now that internet marketing has become more sophisticated, and many content driven sites have mastered the art of monetizing “free” content, it seems appropriate that ultimately traveling the Internet may be “free” as well.
Regards,
Tom O’Neill
www.Affiliateer.com
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