Adotas

Where media buyers start online







News

MediaWhiz Acquires Text Link Ads

Written on
Nov 8, 2006 
Author
Sarah Novotny  |
Share
MediaWhiz Acquires Text Link Ads

Performance-based marketing outfit MediaWhiz announced yesterday that it has acquired Text Link Ads (TLA), with the former aiming to expand its online marketing services platform to include text link advertisements. Private equity firm Lake Capital, which invested in MediaWhiz in August 2005, provided additional capital to fund this transaction.

Founded in 2003, TLA providing an automated, full-service text link marketplace for advertisers and publishers. The newly acquired firm will continue to operate under the Text Link Ads name, with its existing management team staying onboard to lead the charge.

“We are thrilled to be working with Patrick and his team to bring this new service offering to our thousands of publisher and advertiser relationships, while also being able to cross-sell MediaWhiz’s existing services to TLA’s growing client base,” said Jason Cohen, co-president of MediaWhiz, in a statement.

Patrick Gavin, president of Text Link Ads, added, “This is an exciting time for our team and our clients. We have found a great partner that will be able to help our publishers and advertisers profitably drive more traffic to their web sites. We are looking forward to delivering more great products and even better service in the months ahead as a result of this partnership.”

RBC Capital Markets was the exclusive financial advisor to Text Link Ads on the transaction, the financial terms of which are still under wraps.





Reader Comments.

Leave a Comment

Add a comment

Tags: and
Article Sponsor

More News



  • Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

    View Results

    Loading ... Loading ...

Latest News

News Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



Adotas Partnership