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Lycos Reemerges, Fetches Social Video

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Nov 13, 2006 

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Sarah Novotny  |

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Lycos Reemerges, Fetches Social Video

The venerable online portal Lycos will be launching a combined online video/social networking service called Lycos Cinema to capture pieces of the markets held by News Corp’s MySpace and Google’s YouTube with the help of a new chat feature. Cinema will let Lycos users watch video and chat with their friends at the same time through its Screening Room platform, something that will also let video producers and marketers release video content to a pre-selected audience and get immediate feedback.

The Flash-based site only runs on Internet Explorer, and all uploaded video content is immediately wrapped in Microsoft’s Windows Media Rights Manager DRM.

“Our goal is to give users a totally unique viewing experience of high- quality video content they cannot find anywhere else,” said Lycos COO Brian Kalinowski in a statement. “Viewing video online becomes much more engaging and enjoyable when you can create a social experience involving friends and family. With LYCOS Cinema, we move from the flat, disconnected world of Web 1.0 to an all new world of social interaction around online video, essentially the next evolution of chat.”

Cinema users can host their own Screening Rooms, and invite whomever they wish to tune in. Hosts maintain complete control over the video as it plays, and can stop, rewind, and fast forward the video, and of course chat with the viewers. Rooms can also be password protected and invite-only.

Lycos is keeping content professional. Currently, the service houses around 1,000 classic, cult, and independent films, according to the Associated Press, and is negotiating for about 3,000 more, including popular film and TV content. Lycos is staying away from user-generated content for the time being because it considers user-generated content too difficult to monetize, since most advertisers want more control of the content in which their ads appear.

Tags: Lycos, social_networking and streaming_video

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