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Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

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Features

LinkedIn

Written on
Nov 21, 2006 
Author
Sarah Novotny  |
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LinkedIn

What they do: LinkedIn is one of the premier professional social networks. Users create profiles that list business skills and professional accomplishments, and then add trusted business world contacts to connect with colleagues, previous co-workers, business peers, etc. LinkedIn also offers paid accounts, which adds more social networking tools to let users expand their network beyond just the people they know personally.

Why you should buy: LinkedIn is used to find and keep in touch with clients, service providers and experts. The site also lets users search for jobs and gain the insider connections that make getting a job easier.

-Ads can be targeted by industry, type of job, user seniority, company size, geography, number of connections and gender.

Audience: LinkedIn currently reaches more than 8 million business users, which include executives from fortune 500 companies. The average household income is around $130,000. The site serves up more than 100 million impressions each month.

Formats/how much (contact for rates):
120×600 Tower
160×160 Tower
234×60 Half Banner
728×90 Leaderboard
Home page featured text link

LinkedIn accepts both static image and rich media banners. The site typically accepts big ticket advertisers directly. For smaller buys, advertisers can purchase space through AdBrite.

Contact:
http://www.linkedin.com/static?key=advertising_contact
http://site.www.adbrite.com/mb/commerce/purchase_form.php?other_product_id=17036





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