IBM Jumps on Second Life Bandwagon
IBM has announced that it will be spending about $10 million over the next year on virtual massively multiplayer worlds like the game Second Life. CEO Sam Palmisano will be meeting with 7,000 Chinese IBM employees inside Second Life on November 17th, and then meeting with another group of employees on one of IBM’s private virtual islands.
IBM has been working inside Second Life for at least a year to bring real-world business and social operations to the virtual world. Last month the company held a virtual “block party” inside Second Life as part of its Greater IBM program to reach out to IBM alums scattered across the globe. IBM, along with China’s Palace Museum, is also developing a virtual version of the Forbidden City to help virtual denizens experience Chinese culture.
With the $10 million, IBM eventually wants to develop a private 3D world that employees can use to discuss private business information. Several IBM-owned islands inside are already private. According to the Reuters news bureau inside Second Life, there are more than 230 IBM employees regularly spending time in the virtual world.
IBM calls its operations in 3D virtual worlds “v-business” (v for virtual) as opposed to “e-business.”
Reader Comments.
I can’t beleive how stupid this is.
Way to piss away another 10 million IBM.
How many US jobs is that worth?
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