Call it a no-brainer. Online intelligence firm Hitwise today announced that for the fourth year in a row, market share of visits to online retail sites peaked on Thanksgiving Day, falling this year on November 23rd.
According to company stats, visits to the Hitwise Retail 100 Index, which includes major brands like Walmart, Best Buy and Amazon, were up 11.8 percent from last year and up 33.9 percent compared to Thanksgiving 2004.
Still, sales on Black Friday, as it’s known in the industry, were up only 2.7 percent from the previous year according to Hitwise stats.
But Bill Trancer, general manager of global research at Hitwise, takes the half-full view of the situation. “Traditionally, retailers have looked to Black Friday sales figures as a way of predicting the upcoming holiday season,” Trancer said in a statement. “The Hitwise Retail 100 index provides insight into both online and offline retail activity and with an 11.8 percent increase over the previous year is a very positive indication for the upcoming month.”