Hitwise Reveals New Social Networking Stats
According to a new report released by Internet measurement company Hitwise, during the month of September, nearly one out of twenty US internet users visited a top 20 social networking site, nearly twice the percentage of visits from 2005.
The Hitwise US Consumer Generated Media Report looks at social networking, photo sharing, and online video. Social networking monolith MySpace came out on top, raking in 82% of the traffic generated by the top 20 social sites, up 51% since March. Other networks like Bolt, Bebo, Gaia Online, and Google’s Orkut also experienced phenomenal growth.
“This report shows how influential the creation and consumption of user content has become as a web activity, and demonstrates its significance in driving web traffic to other categories,” said LeeAnn Prescott, Hitwise’s director of research in a statement.
The study also tracked social networking’s influence on non-social sites, reporting that 2.4% of visitors to shopping and classified websites came from MySpace, which also increased traffic for telecom, banks and travel sites.
Stats for photo hosting sites like PhotoBucket and Flickr also saw increases since March, while visits to video sharing site YouTube shot up 249%, making it the 26th most visited domain in the month of September.
“The use of social networking, photo hosting, and online video websites represent a significant shift in online user behavior,” added Prescott. “Hitwise Clickstream data is particularly useful in understanding how these users are interacting with the web.”
Tags: case_study, hitwise and social_networking
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