Rich media advertising company EyeWonder has released the AdWonder Flash Component, a Flash-based ad module specifically designed to let agencies create and test EyeWonder rich media and video advertisements in a single environment, reducing the amount of time normally required to deploy a new rich media ad.
“Our new AdWonder Component takes what once were the most time-consuming and labor-intensive steps in the video and rich media ad creation process and transforms them into the easiest,” said EyeWonder EVP of corporate development Michael Griffin in a statement. “Our beta clients have seen ad production and approval times cut by as much as 50 percent, and even greater time savings are gained on more complex ad units.”
AdWonder Flash features drag-and-drop functionality for video windows, interface elements, and reporting and testing tools. Users can create interactive ad units without having to code them by hand. The system also includes pre-made templates and access to EyeWonder’s proprietary ActionScript.
EyeWonder has been testing AdWonder Flash with several agencies, including Starcom’s IP Pixel and Glow Interactive.