In-game advertising company Double Fusion has signed an agreement with Rival Interactive and UK game developer Rebellion to place ads in the upcoming Army National Guard game PRISM.
PRISM takes place in the near future in in-game advertising-friendly U.S. locations like San Francisco and Washington D.C. Player use emerging weapons and surveillance technology, along with stealth and fast-paced action to defend the country against terror threats in both single and multiplayer levels.
“Double Fusion is always looking for the best opportunities available to our advertiser and agency partners who most want to reach the vital and elusive 18-34 year-old male demographic,” said Double Fusion CEO Jonathan Epstein in a statement. “With Rebellion’s reputation as a top developer, plus cooperation with the National Guard which increases the game’s level of reality and visibility, PRISM promises to provide our partners with a tremendous amount of value.”
According to Rebellion CEO Jason Kingsley, the decision to include in-game ads reflects PRISM’s dedication to realism. Double Fusion ad units include 3D interactive objects, video, and in-game signage.