Comments on: Consolidating Rich Media: Why the Industry’s M&A Plays Out like “Deal or No Deal!” http://www.adotas.com/2006/11/consolidating-rich-media-why-the-industrys-ma-plays-out-like-deal-or-no-deal/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Joove http://www.adotas.com/2006/11/consolidating-rich-media-why-the-industrys-ma-plays-out-like-deal-or-no-deal/#comment-29837 Joove Mon, 20 Nov 2006 09:09:08 +0000 http://www.adotas.com/2006/11/consolidating-rich-media-why-the-industrys-ma-plays-out-like-deal-or-no-deal/#comment-29837 "Similarly (but worse), some companies have taken a "templated" approach to creative that can't deliver what advertisers want..." I guess that the sentence speaks about Pointroll which not only templated thier ad units but also made them simple and limited from creative stand point. “Similarly (but worse), some companies have taken a “templated” approach to creative that can’t deliver what advertisers want…”

I guess that the sentence speaks about Pointroll which not only templated thier ad units but also made them simple and limited from creative stand point.

]]> By: Resti http://www.adotas.com/2006/11/consolidating-rich-media-why-the-industrys-ma-plays-out-like-deal-or-no-deal/#comment-29085 Resti Thu, 16 Nov 2006 21:51:27 +0000 http://www.adotas.com/2006/11/consolidating-rich-media-why-the-industrys-ma-plays-out-like-deal-or-no-deal/#comment-29085 "Yahoo's acquisition of AdInterax is the first attempt by a media company (portal) to own and integrate a rich media solution into its core media offering." Isn't Gannet the first publisher to acquire a rich media company (Pointroll “Yahoo’s acquisition of AdInterax is the first attempt by a media company (portal) to own and integrate a rich media solution into its core media offering.”

Isn’t Gannet the first publisher to acquire a rich media company (Pointroll

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