http://www.adotas.com/2006/11/click-to-call-mythbusting-why-the-marketing-strategy-is-more-than-just-a-flavor-of-the-week/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2006/11/click-to-call-mythbusting-why-the-marketing-strategy-is-more-than-just-a-flavor-of-the-week/#comment-45586 Error Forum Blog » Blog Archive » Why Click-To-Call Doesn't Work Wed, 03 Jan 2007 07:47:09 +0000 http://www.adotas.com/2006/11/click-to-call-mythbusting-why-the-marketing-strategy-is-more-than-just-a-flavor-of-the-week/#comment-45586 [...] Click-to-call probably works best on a website, than as part of a text ad. A telephone call doesn't necessarily make the order process any more efficient, but could do if, say, the customer is confused about the product or order process itself. So, the timing/position of the click-to-call prompt is probably key, but I just can't see it working particularly well as part of a search result. There's too little information about the person you're calling available at that point in the sales cycle. [...] [...] Click-to-call probably works best on a website, than as part of a text ad. A telephone call doesn’t necessarily make the order process any more efficient, but could do if, say, the customer is confused about the product or order process itself. So, the timing/position of the click-to-call prompt is probably key, but I just can’t see it working particularly well as part of a search result. There’s too little information about the person you’re calling available at that point in the sales cycle. [...]

]]> http://www.adotas.com/2006/11/click-to-call-mythbusting-why-the-marketing-strategy-is-more-than-just-a-flavor-of-the-week/#comment-32421 Why Click-To-Call Doesn’t Work Fri, 01 Dec 2006 04:02:02 +0000 http://www.adotas.com/2006/11/click-to-call-mythbusting-why-the-marketing-strategy-is-more-than-just-a-flavor-of-the-week/#comment-32421 [...] Click-to-call probably works best on a website, than as part of a text ad. A telephone call doesn’t necessarily make the order process any more efficient, but could do if, say, the customer is confused about the product or order process itself. So, the timing/position of the click-to-call prompt is probably key, but I just can’t see it working particularly well as part of a search result. There’s too little information about the person you’re calling available at that point in the sales cycle. The success or failure of click-to-call will also be closely linked to the take-up of VoiP. Everyone loves “free” when it comes to paying for phone calls. [...] [...] Click-to-call probably works best on a website, than as part of a text ad. A telephone call doesn’t necessarily make the order process any more efficient, but could do if, say, the customer is confused about the product or order process itself. So, the timing/position of the click-to-call prompt is probably key, but I just can’t see it working particularly well as part of a search result. There’s too little information about the person you’re calling available at that point in the sales cycle. The success or failure of click-to-call will also be closely linked to the take-up of VoiP. Everyone loves “free” when it comes to paying for phone calls. [...]

]]> http://www.adotas.com/2006/11/click-to-call-mythbusting-why-the-marketing-strategy-is-more-than-just-a-flavor-of-the-week/#comment-31836 Click-to-Call Mythbusting: Why the Marketing Strategy is More | Information on Marketing Tue, 28 Nov 2006 23:16:36 +0000 http://www.adotas.com/2006/11/click-to-call-mythbusting-why-the-marketing-strategy-is-more-than-just-a-flavor-of-the-week/#comment-31836 [...] Click-to-Call Mythbusting: Why the Marketing Strategy is More than …ADOTAS, NY - 7 hours ago… to-call technology, market research firm Pike & Fischer concluded that while click to call technology could open up new areas of Web marketing, several factors … [...] [...] Click-to-Call Mythbusting: Why the Marketing Strategy is More than …ADOTAS, NY - 7 hours ago… to-call technology, market research firm Pike & Fischer concluded that while click to call technology could open up new areas of Web marketing, several factors … [...]

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