Online classifieds service AdPay, which places classified ads on local newspaper websites, has signed a deal with Inergize Digital Media, Clear Channel Television’s interactive division, to place classified ads on 42 Clear Channel-affiliated TV station sites. The deal makes Clear Channel the first large television group to join the AdPay Classifieds Network.
“AdPay enables us to monetize content and develop an entirely new revenue stream,” said Jason Gould, Inergize’s regional VP in a statement. “By combining locally relevant classifieds with a network of national goods and services, we are perfectly positioned to deliver consumers the most pertinent content. Our sites become e-commerce hubs and transactional gateways that increase traffic and improve time spent browsing, an enticing proposition for would-be advertisers.”
Over the next month, Clear Channel will begin implementing AdPay’s service, starting with two stations in Memphis this week. The ad deal will eventually cover 24 markets around the country.
AdPay combines classifieds from many different media sources, letting users search and browse classified ads without leaving the site they’re viewing. Clear Channel will gain additional traffic generated by queries on other AdPay partner sites through contextual advertising.